Page 90 - October 2018 converted

eKTa Kapoor: oTT plaTform offerS

choice of convenience

ilm and television producer Ekta Kapoor has said the new age digital entertainment

platform offers a whole variety of content as per the convenience of the target
Faudience. She is successfully making her mark in the digital entertainment space
using the OTT (Over The Top) platforms.

Since Ekta is known for making drama and supernatural shows on TV which is quite
opposite of her shows on
the OTT platform ALT Balaji
and films where she is

experimenting with many
progressive subjects of the
society, she said, “Experiences
changed over time, so films

have to change based on that.
The convenience OTT gives
you is the choice that you
have now. You don’t have to sit

through a three-hour movie in a
theatre even though you don’t
like it. Don’t like something?
Watch something else!”

Ekta was present at the Jagran
Cinema Summit on Friday
evening.

“Acceptance is the biggest
word we should learn. I have as
much fun making a show like

Naagin as much as promoting
a Lipstick Under My Burkha.
Mobile is going to decide what
people want to watch. They

might want to watch both Nagin
and Narcos or a romantic movie
or a thriller, there’s a whole
world out there!” she added.

90 |DALLAS | OCTOBER 2018 | VOL 157 www.thebmagazine.com