Page 4 - 2021FallandWinterizingGuide

POWER OF CHOICE

Mercury Attwood Power Products Land ‘N’ Sea
Qualifying Brands Qualifying Brands Qualifying Brands Qualifying Brands

In 2021, the Power of Choice Program continues to include many more as well as their Mercury and other qualifying product purchases from Land
opportunities for you to grow your P&A purchases through Land ‘N’ Sea. ‘N’ Sea.
Again in the 2021 Program Year, along with Mercury purchases through
Land ‘N’ Sea, all Attwood, Nautic-ON, PowerProducts, Seachoice and The power continues to be in the hands of the Dealer — creating many
Swivl-Eze products also qualify! This is designed to allow Dealers to choices and options to maximize the profitability at the dealership.
maximize their rebate dollars with purchases of Mercury Marine product,

POWER OF CHOICE PROGRAM MATRIX

OUTBOARD/MERCRUISER/REGISTRATIONS
P&A Direct/LNS* Purchases
15 - 24 25 - 49 50 - 99 100 - 149 150 - 199 200+

$25,000 – $49,999 0.50% 1.0% 1.25% 1.50% 1.75% 2.0%
$50,000 – $89,999 1.0% 1.25% 1.50% 1.75% 2.0% 2.25%

$90,000 – $169,999 1.25% 1.50% 1.75% 2.0% 2.25% 2.75%
$170,000 – $229,999 1.50% 1.75% 2.0% 2.25% 2.75% 3.25%

$230,000+ 1.75% 2.0% 2.25% 2.75% 3.25% 3.50%

*LNS refers to all Brunswick owned P&A brands sold thru Land’N’Sea (Attwood, Nautic-on, PowerProducts, Seachoice, Swivl-Eze)
PROGRAM BENEFITS
The rebate level will be determined as follows: • The total 2022PY purchases in Mercury Parts and Accessories and/
• The total number of eligible Mercury Outboard, MerCruiser and or Mercury parts, MotorGuide, Attwood, Nautic-ON, PowerProducts,
Seachoice and Swivl-Eze purchased from Land ‘N’ Sea, shown
Diesel engine registrations sold and registered during the 2021PY vertically, will determine the total Power of Choice Rebate.
will determine a Registration Level (shown horizontally).
• Registration must be entered within 15 days of the retail sale/ The rebate is paid on the following:
delivery date to qualify through program year end. Dealer • Outboard, MerCruiser and Diesel engines sold and registered
retailing and delivering to the retail customer will receive the during the 2022PY. Outboard units are valued at dealer base price
benefit. Final submission of all engine registrations must be no effective June 27, 2022 and MerCruiser and Diesel units are $1,000
later than August 1, 2022. per cylinder.
• Includes Mercury Racing Engines. • All Parts and Accessory products from Mercury, as well as
their Mercury and other qualifying product purchases from
• Stocking Dealer portable units will count toward level but will not Land ‘N’ Sea
get paid on for Power of Choice. Power of Commitment does apply.
NEW! • Dealers are required to have an active Land’N’Sea Rebates will be credited August 2022. Please see MercNET for
complete details.
account in good standing to be eligible for any Power
of Choice benefits.

POWER OF COMMITMENT - EARN ADDITIONAL 1 % REBATE ON ALL QUALIFYING PRODUCTS!
Commitment is displaying, stocking, selling and advertising 10% Commitment by customer is defined as all locations under the same
Mercury Marine outboards, MerCruiser inboards, MerCruiser ownership.
sterndrives and Mercury Diesel. One violation will result in the loss of Qualified dealers will receive an additional 1% rebate in addition to
Mercury Marine’s Power of Commitment Rebate. their Power of Choice Rebate percent.
Customer must qualify for a Power of Choice rebate to be eligible for Rebates will be credited in August of 2022.
Power of Commitment.
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