Page 9 - 2018-Christian Bernard Brand Profile

Brand Positioning Line 1 : Supreme Luxury Brands - Handcraft and quality position - Highly-skilled watch-producing techniques - Value-preserved and collected as artwork Line 2 : Premium Luxury Brands - Rational market price - Modern, stylish and unique - Delicate and exquisite qualityLine Line 3 : Accessible Luxury Brands - Entering a lower threshold - Trendy and fashion products - Attract young people