Page 36 - Eat Stop Eat by Brad Pilon PDF Program

In reality, the vast majority of what I had read in these magazines was just theories
and speculation. Some of them were based on science while others were complete
gibberish. Many were contradictory to one another, and others even defied the
fundamental laws of thermodynamics and science.

Month after month, dozens of magazines would appear on my desk, and month after
month, I would see new and old diet ideas being trumpeted as the newest, most
effective way to ‘blowtorch through stubborn body fat’.

At this point, I noticed a funny thing about the industry - if an idea is published

enough times, and if enough people accept it, it becomes true, no matter how
inaccurate it really was.

Whoever said, “you can say the same lie a thousand times but it doesn’t get any more

true,” has obviously never been involved in the nutrition industry!

The bottom line is that I got into the sports supplement industry for the same reason I
eventually left. I wanted to understand the true rules of weight loss, and I wanted to
figure out how we should really eat for health, energy, peak performance, and for
weight loss.

I ended up leaving my career in the industry so that I could write this book.

Eat Stop Eat 14