Page 12 - Namaste Decathlon India September 2016_Neat

TIME

CYCLE…

develop this market in Europe. In 2006, the Rockrider
wins over nearly 500 000 cyclists each year.

2006 2010 2013

<<<<<< <<<<<< <<<<<<

DECATHLON CYCLE BECOMES B’TWIN CREATION OF THE B’TWIN VILLAGE THE OFFER

By changing its name in the year of its 20th B’TWIN offers the best
anniversary, the brand gives itself the means evidence of quality at the
to achieve its ambitions: to become THE best price by offering a
preferred brand of cyclists. And what better lifetime warranty for the
name than B’TWIN to express the fact that structural elements of its
they are bicycle designers? Since its crea- bicycles: frame - stem -
tion in 2000, the B’TWIN bicycle has strongly handlebars - rigid fork
contributed to the use of bikes for leisure
activities, as a means of transportation, and-
of course-the discovery of cycling as a sport.
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accessible to the greatest number.
The brand sets up its headquarters on a
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to bicycling. A unique hub for innovation, the
site includes a 3 000 m2 store, a 2 500 m2
indoor practice area, nearly 10 000 m2 of
prototyping workshops and laboratories, a
logistics warehouse, a bicycle factory…

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