Page 11 - Namaste Decathlon India September 2016_Neat

YEARS OF SPORT

// ONCE UPON A TIME

THERE WAS A BICCYCLE…

In 1986, DECATHLON designs its own mountain bikes and is one of the first to develop this market in Europe. In 2006, the Rockrider
340 saga is going full course. The symbol of accessibility to mountain biking, it wins over nearly 500 000 cyclists each year.

1976 1986 2000 2006 2010 2013

<<<<<< <<<<<< <<<<<< <<<<<< <<<<<< <<<<<<

THE YEAR IT ALL BEGAN... CREATION OF DECATHLON CYCLE DECATHLON CYCLE CREATES THE BIKE... DECATHLON CYCLE BECOMES B’TWIN CREATION OF THE B’TWIN VILLAGE THE OFFER

By changing its name in the year of its 20th B’TWIN offers the best
anniversary, the brand gives itself the means evidence of quality at the
to achieve its ambitions: to become THE best price by offering a
;OL WYVMLZZPVU VM WYVK\J[ KLZPNULY QVPUZ [OH[ “As comfortable everywhere as… eve- preferred brand of cyclists. And what better lifetime warranty for the
VM YL[HPSLY 6\Y LUNPULLYZ KLZPNU [OL ÄYZ[ IPRLZ rywhere!” That’s the b’Twin bicycle. Innovative name than B’TWIN to express the fact that structural elements of its
to offer our customers technical and exclusive with a unique design, the b’Twin is a sign of they are bicycle designers? Since its crea- bicycles: frame - stem -
products at the best value/price ratio. technological know-how in and of itself. One tion in 2000, the B’TWIN bicycle has strongly handlebars - rigid fork
VM +LJH[OSVU *`JSL»Z IPNNLZ[ Z\JJLZZLZ PZ contributed to the use of bikes for leisure
this polyvalent and unprecedented bicycle, of activities, as a means of transportation, and-
which more than a million are sold in 5 years. of course-the discovery of cycling as a sport.
For amateurs and hardened bicyclists alike, :\JO PZ )»;>05»Z WYVQLJ[! [V THRL J`JSPUN
this bicycle is synonymous with reliability and accessible to the greatest number.
pure pleasure.
The brand sets up its headquarters on a
T ZP[L PU 3PSSL [OH[»Z KL]V[LK
;OL ÄYZ[ IPRL PZ ZVSK PU [OL ÄYZ[ +,*(;/365 to bicycling. A unique hub for innovation, the
Z[VYL PU ,UNSVZ 6\Y ÄYZ[ IPRLZ HYL Z[PSS ILPUN site includes a 3 000 m2 store, a 2 500 m2
ridden today. indoor practice area, nearly 10 000 m2 of
prototyping workshops and laboratories, a
logistics warehouse, a bicycle factory…

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