Page 26 - Namaste Decathlon India September 2016_Neat

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Oxelo India Engages Skating Enthusiasts

Today most stores across the country are conducting regular skating events alongside the ongoing coaching
classes. Oxelo caters to all age groups and organizes events accordingly. Most are for children starting at age 5 to
youth of age 16.
We have noticed that through these events and classes we have a very strong engagement with the community
around us which helps build not just the brand image of OXELO but more importantly creating a strong brand
awareness for Decathlon.
We strongly feel events are key to the success of Oxelo and it helps in building and retaining our customer base and
also increases the trust in the products we sell.
Mayank Soni

Decathlon Anubhava organizes “Oxelo Inline skates competition” which saw a participation of 170 skating
enthusiasts

We did business which was 4.47% store T/O
on that day where else T/o growth for Oxelo
in store this week was 44.19%.

Decathlon Applewoods organizes an “Oxelo Waveboard
Championship” which saw competition amongst
50 participants.

Usually the Waveboard share % for Oxelo is
23% but that week it took 33% of the share
and Oxelo contributed 6.82 % T/O share for
the store

Prateek Gondane, Oxelo 25