Page 24 - E-Magazine
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S E R V I C E Q U A L I T Y
D I M E N S I O N
The final part is a single question to assess overall service quality
is the five dimensions that are used by customers when evaluating
service quality, regardless of the type of service. These dimensions
are :
01 Tangibles 02 Reliability
Physical facilities,
promised service dependably
equipment, and appearance Ability to perform the
of personnel. and accurately.
03 Willingness to help customers 04 Assurance
Responsiveness
employees and their ability
and provide prompt service. Knowledge and courtesy of
to inspire trust and
confidence
05 Empathy
Caring, individualised
attention the service
provider gives its customers.
BY ALDONE BRUNDANG
"Records management is
knowing what you have,
where you have it and how
long you have to keep it"
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