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TOPIC 1
                            INTRODUCTION TO

                                 ADVERTISING









                                  After studying this chapter, you will be able to:
                                  1.1 Recognize the evolution of advertising as economic tools.
                                  1.2 Understand the concept of advertising.
                                      ▪ Define advertising.
                                      ▪ Categorize different types of advertising.
                                  1.3 Identify advertising objectives.
                                  1.4 Determine advertising models.
                                      ▪ AIDA
                                      ▪ DAGMAR







                   1.1The Evolution of Advertising as an Economic Tool





                  Pre-       Industrialising  Industrial     Post-        Global
                industrial                               industrialising  interactive
                  age.          age.           age.          age.          age.










                                                                           Zaman
                Pra-industri      Era-         Zaman          Pasca-      Interaktif
                              perindustrian  Perindustrian    industri
                                                                           Global











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