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Advantages of Disadvantages of Kelebihan Surat Kelemahan Surat
Newspapers Newspapers Khabar Khabar
1.High coverage 1.Short life 1.Liputan tinggi 1.Tidak tahan lama
2.Low cost 2.Clutter 2.Kos rendah 2.Berserakan
3.Short lead time for 3.Low attention 3.Masa peluang 3.Mendapat perhatian
placing ads getting pendek untuk yang rendah
4.Ads can be placed 4.Poor reproduction meletakkan iklan 4.Kualiti reproduksi
in interest sections quality 4.Iklan boleh yang rendah
5.Timely (current ads) 5.Selective reader diletakkan di 5.Pendedahan
6.Reader controls exposure bahagian menarik selektif kepada
exposure 5.Tepat masa (iklan pembaca
7.Can be used for semasa)
coupons 6.Pendedahan
kawalan pembaca
7.Boleh digunakan
untuk kupon

4.3 ELECTRONIC MEDIA

A. TV B. RADIO

Advantages of TV Disadvantages of TV Advantages of Radio Disadvantages of
1.Mass coverage 1.Low selectivity 1.Local coverage Radio
2.High reach 2.Short message life 2.Low cost 1.Audio only
3.Impact of sight, sound 3.High absolute cost 3.High frequency 2.Clutter
& motion 4.High production cost 4.Flexible 3.Low attention getting
4.High prestige 5.Clutter 5.Low production cost 4.Fleeting message
5.Low cost per exposure 6.Well-segmented
6.Attention getting audience
7.Favorable image

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