Page 35 - NOTES ADVERTISING PDF_Neat
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Summary Ringkasan
• Display ads are the newspaper ads that • Iklan paparan adalah iklan akhbar yang
garner much attention as they occupy a mendapat banyak perhatian kerana ia
larger space in the newspaper. menempati ruang yang lebih besar di
• They can either occupy quarter, half or a akhbar.
full-length page. • Ia boleh menduduki suku, separuh atau
• They can contain as many pictures, laman penuh.
words, etc. • Ia boleh mengandungi seberapa banyak
• They are usually meant for creating gambar, perkataan, dll.
awareness about a new product in the • Ia biasanya dimaksudkan untuk
market. mewujudkan kesedaran tentang produk
• The newspaper advertisement rates can baru di pasaran.
cost much for the business owners to • Kadar iklan akhbar boleh membebankan
have a display ad in a leading newspaper. pemilik perniagaan dengan kos yang tinggi
bagi pengiklanan paparan di akhbar-akhbar
terkemuka.
Types of newspaper advertising;
ii. Classified advertising
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