Page 58 - FDI Alliance International Magazine. Spring 2021 Digital Interactive Issue

Over the years, the State of Indiana has
distinguished itself with numerous brand
development campaigns using themes like;
Hoosier Hospitality, The Crossroads of
America, Come on IN, Indiana - A State
that WORKS, and more recently, Indiana is
Taking it to the NEXT LEVEL. The brands
are more than just marketing ideas, they truly
represent Indiana.

The people really are friendly; lightheartedly
creating a folklore nickname for themselves,
adopted as a mascot name by Indiana
University – Hoosiers-- and enjoy offering
hospitality. There are 16 Interstate Highway
Routes in Indiana conveniently connecting all
regions of the State internally and Major North
American markets, so Indiana isn’t “fly-over
country.” The State can appropriately boast
that “all roads lead to Indiana!”

International airports are found in Indianapolis,
Fort Wayne, South Bend, and Evansville and
the southeastern portion of the State is served
by Cincinnati-Northern Kentucky International
Airport, and Louisville International Airport.

58. FDI ALLIANCE INTERNATIONAL