Page 78 - FDI Alliance International Magazine. Spring 2021 Digital Interactive Issue

■ LIGHTBULB PLANT BY BRUNO SCRAMGNON

HOW TO LAND YOUR DREAM JOB

How do I land my dream job? That is a question your potential customer, you need to figure out To get your creative juices flowing, below are three
on the minds of many these days, isn’t it? the ways you can add value to them that make examples of Go Opposite thinking and the resultant
you stand out from your competition (other processes. All three of these were first conceived and
Someone asked me recently how to overcome what applicants). This will require some thought and then put into practice to great benefit.
they believed to be qualifications that seemed sub- planning, but it is well worth the time and effort.
par in comparison to those they were competing Statement: We find qualified people, hope they
with for jobs. First, you must determine what their problems are resonate with our mission and try to fit them into
- or likely are. Then ask, 'In what ways could that our company culture.
I told them: Always remember that opportunity be solved?' for each of those problems. Do NOT
and compensation are based on three factors: propose solutions that you know are the same as Go Opposite: We have a mission and company
someone else is likely proposing. To get noticed, culture. What if we implemented a program
• The need for what you do you must stand out as someone who thinks beyond whereby we pay people to leave after a trial period?
• Your ability to do it what everyone has learned in formal schooling or That way, only people who really want to be part
• The difficulty in replacing you via their previous job experience. of our company mission and culture will stay. This
will improve our employee engagement and
Companies don't really hire you for your credentials. To help with this process, try an innovative thinking productivity.
They hire you for the value you can add to them; method I use often in my strategy development
in other words what they perceive you will do for work and which we teach in our Creative Thinking Does it sound crazy to pay people to leave? This is
them in the future. Training FUNshop’s. exactly what Zappos does! After a trial period, they
offer their new hires money to leave the company.
In lieu of any other way to judge that, the default Go Opposite Last I checked it was up to $2,000. It was so
is to examine your resume. What you have done “A man who wants to lead the orchestra must successful for Zappos that Amazon (which acquired
in the past is one way to evaluate your potential turn his back on the crowd.”- Max Lucado Zappos in 2009) has followed suit and even upped
future value. But, it isn't the only way. the stakes. Based on certain parameters, they will
Here’s a primer on exactly how to use this method. pay people up to $5,000 to quit.
What should you do if you feel as though your First, think about how things are done currently.
credentials may not measure up? Or, frankly, Write out a statement of what that is and consider The result is those who stay value the company
even if you are completely confident in your the exact opposite. As an outsider, you will not mission and culture more than a little bit of money.
qualifications? What I share below will help you be privy to all the information, but through your This process had dramatically improved employee
immensely either way. powers of observation and general knowledge of engagement and saved money over the long run.
the similarities between businesses, you’ll be able
You should view the company or companies you to make an educated guess on how things are Statement: We have our researchers working to
would like to work for as potential customers. As done. develop new and better products.

78. FDI ALLIANCE INTERNATIONAL