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The interplay of Personality, Status The interplay of Personality, Status he interplay of Personality, Status
T
and Brand Pand Brand Prominence on the buying ence on the buying
behavior of behavior of Millennials
Dissertation Thesis submitted to Nottingham Trent UniversityDissertation Thesis submitted to Nottingham Trent Universityissertation Thesis submitted to Nottingham Trent University for the
D
award of the degree of
Masters of Arts
Fashion MarketingFashion Marketing
By
Varun Duggal
Under the Under the Guidance of
Dr. Poonam KumarDr. Poonam Kumar
School of CreativeSchool of Creative Business
New Delhi
May 2017
