Page 6 - Microsoft Word - Dissertation

Table of Contents

Title Page No.
1. Introduction to the Study
1.1.Background
1.2.Conceptual Underpinnings for the Study
1.3.Statement of the Problem
1.4.Purpose of the Study
1.5. Research Questions (Hypothesis)
1.6 Limitation, Assumptions and Design Controls
1.7 Definition of key terms
1.8 Summary
2. Review of Related Literature
2.1. Introduction
2.2. Status
2.3 Personality Traits
2.4 Brand
2.5 Brand Prominence
2.6 Open Extended Jungian Type Scale
2.7Rosenberg Self Esteem Scale
2.8Summary
3 Research Design and Methodology
3.1. Research Question
3.2. Research Objectives
3.3. Research Approach
3.4. Research Methodology for Research Objectives
3.4.1 Research Methodology for RO1
3.4.2 Research Methodology for RO2
3.4.3 Research Methodology for RO3
3.4.4 Research Methodology for RO4
3.4.5 Research Methodology for RO5
3.4.6 Research Methodology for RO6
3.4.7 Research Methodology for RO7
3.4.8 Research Methodology for RO8
3.5 Limitations of Research Methodology

4 Data Presentation, Findings and Analysis
4.1.
4.2.
5. Discussions
6. Conclusions and Recommendations
Bibliography
Annexure 1