Page 6 - Microsoft Word - Dissertation

Table of Contents

Title Page No.
1. Introduction to the Study
1.1.Background
1.2.Conceptual Underpinnings for the Study
1.3.Statement of the Problem
1.4.Purpose of the Study
1.5. Research Questions (Hypothesis)
1.6 Limitation, Assumptions and Design Controls
1.7 Definition of key terms
1.8 Summary
2. Review of Related Literature
2.1. Introduction
2.2. Status
2.3 Personality Traits
2.4 Brand
2.5 Brand Prominence
2.6 Open Extended Jungian Type Scale
2.7Rosenberg Self Esteem Scale
2.8Summary
3 Research Design and Methodology
3.1. Research Question
3.2. Research Objectives
3.3. Research Approach
3.4. Research Methodology for Research Objectives
3.4.1 Research Methodology for RO1
3.4.2 Research Methodology for RO2
3.4.3 Research Methodology for RO3
3.5 Limitations of Research Methodology

4 Data Presentation, Findings and Analysis
4.1. RO1: To explore the relevance of offline marketing.
4.2. RO2: To study the impact of offline marketing methods on consumers’
attitude.
4.2.1 Analysis through the questionnaire
4.2.2 Findings of the questionnaire based on RO2
4.2.3 Findings of the FGD 1 & FGD 2
5. Discussions
6. Conclusions and Recommendations
Bibliography
Annexure 1