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List of Figures
Title Page No.
Fig. 1 Flow chart of literature review
Fig. 2 Digital marketing activities with the greatest commercial impact
Fig. 3 Factors of consumer attitude
Fig. 4 Adapted by XU’s model of factors of consumers attitude
Fig. 5 Research Approach
Fig. 6 Research methodology for RO1
Fig. 7 Research Methodology for RO2
Fig. 8 Research Methodology for RO3
Fig. 9 Factor Analysis for Hypothesis 2
Fig. 10 Factor Analysis for Hypothesis 4
