Page 23 - NEDBANK YES BOOKLET
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Step 3:

        Write a catchy opening paragraph
        •  The first few sentences will determine whether the recruiter or hiring manager
          will read your cover letter further and want to look at your CV.
        •  You need to make your introduction hold the hiring manager’s interest.

        •  Highlight your achievements, show your understanding of your prospective
          employer’s needs or express your enthusiasm.

        Step 4:
        In the second paragraph explain why you are the perfect
        candidate

        •  In the first sentence show that you have the skills for the job.
        •  Don’t keep on bragging.
        •  In the next sentence highlight how your previous experiences will help your
          future employer achieve their goals.
        Step 5:
        Tell them why you are eager to join

        •  Show the hiring manager why you want this specific job and not just any job.
        •  Your future employer will want you to feel that you will enjoy working for them
          and recognise the benefits of company.
        •  Identify with the brand of the organisation.

        Here’s the easiest way to do it:
        •  Start with a fact – for instance, an upcoming company project.
        •  Explain why you find it interesting.
        •  Reiterate that your experience and skills will help you succeed with the project.

        Step 6:
        Make your offer in the closing paragraph

        •  This is where you provide value.
        •  Let the hiring manager know that you’re looking forward to meeting in person
          to discussing how your experience and knowledge can help the company
          achieve its goals.

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