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Section 7
Your LinkedIn profile
How to build the perfect LinkedIn profile
• Add a professional photo: This helps to create a multidimensional impression
of who you are. Suddenly you’re not just an anonymous applicant!
• Use keywords: A search tool is hugely important to recruiters as they will seek
profiles that match the experience they are looking for. Using keywords
helps you capitalise on these searches. Look at your ideal job and profiles.
What keywords pop up again and again?
• Write a killer summary: Your summary section is another opportunity to
showcase your profile and make yourself stand out to recruiters.
Your public LinkedIn profile is what people will see when they search for you
using Google (and other search engines). And LinkedIn will let you decide just
how much information you would like to share on your first Google page! Try it
out with someone who inspires you professionally!
How important is your headline?
Your headline is your calling card. It sets the tone for your profile and invites the
recruiter to read further.
When you are active on LinkedIn, that is commenting on a post, there are only
three identifiers that people see:
1 Your photo ✓
2 Your name ✓
3 Your headline ✓
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