Page 33 - Manufacturing Heroes 2022

Umesh Omprakash Sakle, CEO. Monitoring, Master Simulators to Industry 4.0 Solutions.
Hilscher is an ISO 9001 and 14001 certified company. The All Ethernet Based Products can be freely configurable for any
advanced manufacturing technology with flying probe testers and RTE Protocol Master / Slave Configurable. All its products are
3D X-ray testers guarantee production at the highest quality level. designed, developed, manufactured and tested in Germany.
After developing a communication component for customers, Made in Germany quality products, swift & expert local support,
Hilscher also takes care of the production of customer-specific low cost, ease in procurement from ready stock of proven
components from one single unit all the way to mass production. solutions make Hilscher India a leader in this segment.
With its own, highly flexible SMD production system in Germany,
the company is able to flexibly produce small to large quantities. Marketing Strategy for India
Since product design and manufacturing facilities are under one When asked about the company’s marketing strategy for India,
roof, the company is also able to implement adaptations and Sakle explains:
changes quickly without any hassle. “To retain world leader position, we must be the best
“You never walk alone! Partnership is the key to success in Understanding the demand, Nurturing the brand and
worldwide. Hilscher is represented in all Fieldbus, Real-Time Differentiating from the competition. We provide advanced
Ethernet & Industry 4.0 organizations. Also we do not view the communication solutions for industrial automation, allowing
relationship with our customers as a short term arrangement or customers to streamline work flows more efficiently and increase
a ‘one time’ event. Instead, we live a partnership characterized productivity. As a result, customers gain deep insight into their
by continuity and competence. We also want to be measured operations by leveraging data analytics capabilities.
by the success of our customers with their Quality products,” But the Industrial Communications scenario is ever changing.
elucidates Sakle. To cater to this changing environment, Training is of course
something, which is required at all levels. One has to be
Core Competence updated with the advances in technology and usage and what
The core competence of Hilscher is its own ASIC-technology the technology offers. One has to be innovative in looking
for Fieldbus, Real-Time Ethernet & Industry 4.0, as well as for applications. Our staff must have wide and deep product
development and production of industrial communication knowledge. They must support customers to use our products
solutions for modern factory automation. Hilscher offers products with the latest technology available worldwide. As Indian
& solutions for Multiprotocol & Multi Cloud Communication. Being subsidiary, we are doing all that which is required to make an
a world leader, competence in hi-tech industrial communication at Indian company go global. For that we invest a lot in training and
the leading edge is its requirement. education of our engineers, channel partners and end users. We
The Products of Hilscher range from PC Cards, Gateways, OEM train our staff from India at our headquarters in Germany regularly
plug-in Embedded modules/ASICs, Network Analyzers, Remote to support Indian customers in the best possible way.”
Our vision is always to help Indian customers use hi-tech
industrial solutions. But India being a cost- sensitive market,
many a time customers here have no option but to use low
quality products just because of low price and they end up in
paying more in servicing, replacement, etc. By applying certain
lean management and cost cutting strategies throughout Hilscher
India, we help Indian customers to use our high quality ‘made in
Germany’ technologically advanced communication solutions at
an affordable price.”
“As far as Hilscher is concerned, the overall situation looks
good as there is quite a high demand from Indian customers
for our products and they are exploring our Hi-tech Industrial
Communication solutions more and more by each passing day
due to their unconquerable advantage in reducing the overall
running cost. As the economy is growing and more and more
investments are coming in sectors catered by us, we do hope this
trend will continue,” concludes the CEO on a note of optimism.

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