Page 126 - CRC_One Report 2021_EN

Business Overview and Performance Corporate Governance Financial Statements Enclosure

1.2.9 Business Innovation Development

Central Retail has developed innovations that enable them to deliver excellent experiences and services and better
respond to the needs of customers, as well as enhancing customer experience, in order to bring great convenience,
prompt services, novel impressions and seamless shopping experience through the Intelligent service assistant (AI
Service Robot) or “Nong Tem Jai” to facilitate customers in various fields. The AI service robot will provide two main
modes. Firstly, Cruising Mode, where the robot serves as an assistant to store staff to hand out the promotional
product, new product, product sample to customers so they can taste promotional products. Nong Tem Jai robot
will be moving around the store, slow down and stop so that customers can pick up the product, by using Facial
Detection – AI Based Technology to detect the face of the customer in front. Secondly the Navigation Mode, in this
mode, the robot can help lead customers to where they want to go. Customers can select the zone that they want
to visit, and the AI Service Robot will take them there, making it easier for customers to find what they are looking
for and save time. This mode utilizes Lidar sensor and Vision Positioning technology, similar to a self-driving vehicle.
Moreover, Mobile POS payments help to increase service efficiency, reduce queuing time, and provide faster
payments including service development through Digitalized Operations & Data Analytics. The Video Analytics
was one of example to uplift store efficiency by tracking real time of customer’s queueing and making analysis to
determine the opening and closing time for cashier counter to accommodate the number of customers in each
period. In addition, Central Retail has developed various innovation to create a circular economy to achieve our
sustainability goal. With this regard to an emphasis on food waste management and reduction of greenhouse
gas emission, for example, the corporation between Tops and MuvMi, Electric Tuk Tuk (EV Tuk Tuk) to provide
transportation service for passengers and products. Tops Kaset is used as transportation hub for round trip EV Tuk Tuk.
These provides a convenient way to customers and reduce greenhouse gas emissions from other channel
of transportation. The investment of those aforementioned projects were over THB 9 million in 2021.

126 Annual Report 2021 (Form 56-1 One-Report)