Page 223 - CRC_One Report 2021_EN

Business Overview and Performance Corporate Governance Financial Statements Enclosure

Business outlook

Since 2017, Central Retail has announced its key strategy “New Central New Retail” aiming to be “Central to Life”.
The Company directs its business and shapes the ecosystem to be recognized as Southeast Asia’s best
“New Central Retail Lifestyle & Food Platform” and be prepared for further development to accomplish business
success. In addition, the Company maintains its long-term strategic goal to sustainably grow in both terms of
financial performance and profitability via customer-centric omnichannel that comes with a wide range of product
lines and formats in Thailand, Vietnam, and Italy (Multi-Category, Multi-Format, and Multi-Market). In this regard,
the Company is determined to improve the operation process of all business units, execute financial management
for liquidity, and emphasize the local and global expansion of strategic growth projects in pursuit of future.
For example, the expansion of Thai Watsadu stores, Robinson Lifestyle, and GO! Vietnam, including development
of new concept stores or brands to meet customers’ demands. Importantly, the Company has also been actively
exploring new opportunities to acquire M&A and high potential businesses for the new revenue to boost revenues
and enhance business capabilities in line with its growth plan in a stable and sustainable manner.

The Company emphasizes development to prepare itself for future trends. Furthermore, it aims at achieving
a global goal in becoming a Net Zero through the management of climate change, efficient energy management,
waste management, thus commits to reducing greenhouse gas emissions, cutting the use of plastics,
and promoting environmental-friendly packaging while also lessening amount of food losses and waste constantly.
In addition, the Company is also determined to promote corporate governance and business ethics, valuing all
stakeholders and improving the quality of life for everyone. Emphasis is placed on the distribution of healthy & safe
products for consumers, human capital development, the creation of economic value for the community and
the development of local products (Community Contribution), as well as customer relationship and brand management.

4.2 Factors that may affect the financial position
or significant future performance

In 2021, the overall economy has still been adversely affected by the pandemic of COVID-19 and the outbreaks still
persist through to 2022, thereby being considered a challenge to the Company's operations. The Company has put
its efforts into learning the situation and adjusting operational plans by focusing on formulating proactive strategies in
combination with reactive ones. Moreover, the operational plans have been regularly followed up on a quarterly basis.
Others that have been conducted include risk management, in response to economic challenges and shifting consumer
behaviors, as well as efficient cost and expense management for sustainable growth.

For more information regarding Company's business plans, see Sections “1.2 Nature of Business” and “4.1 Operating
and Financial Position for the Year Ended 31 December 2021”.

Annual Report 2021 (Form 56-1 One-Report) 223