Page 31 - CRC_One Report 2021_EN

Business Overview and Performance Corporate Governance Financial Statements Enclosure

3. Corporate (Staff) Well-Being & Sustainability Excellence 4. Marketing & Branding Excellence

Asia’s Top Spikes Asia Award Thailand’s Most Best Brand
Influential Brands Admired Brand Performance on Social
Awards Media – Supermarket
Awards

Central Dep ar tment Central Department Store Central Department Store Tops received 1 prize in
st
Store, Tops market, and and Wolf BKK received received the Modern Best Brand Performance on
FamilyMart received 3 3 awards; Grand Prix Sales Channel award Social Media – Supermarket
nd
prestigious awards of and Gold Spikes Awards in department stores for 2 consecutive years
2021’s Asia Top Influential in the film category, and and supermarkets that at the 9 Thailand Zocial
th
Brands Awards at the 2021 Bronze Spikes Award in consumers trust and the Awards 2021 by Wisesight
Asia’s CEO Summit & entertainment category most reliable for the 15 th (Thailand) which recognizes
Award Ceremony, organized at the 2021 Spikes Asia consecutive year and a brands, influencers, and
by Influential Brands Award, the largest special award with the entertainment icons who
(Singapore), in collaboration commercial film festival Global Thai Brand Award, have had outstanding
with NEO Target. Central in the Asia-Pacific region the award that reflects performance on social
Department Store received held in Singapore, from the success of global media.
the award as Top Brand: the Central Midnight Sale marketing. The survey was
Dep ar tment St ore. campaign. conducted with consumers
Tops market received nationwide which is
the award as Top Brand: organized by Brand Age
th
Supermarket for the 5 magazine, in collaboration
consecutive year, while with the country’s leading
FamilyMart rec eived universities.
the award as Top Brand: MobEx Awards
Convenience Store for
nd
the 2 consecutive year. Robinson Department Store received Silver Medal in the Best Location-Based
The awards are based Marketing category at the MobEx Awards for its outstanding Payday campaign.
on a survey of consumers The campaign is successful and suitable with targeted customers. MobEx Awards
in Thailand. are given to marketing campaigns on the mobile platform in South Asian countries,
Southeast Asia, Australia and New Zealand.
Annual Report 2021 (Form 56-1 One-Report) 31