Page 34 - CRC_One Report 2021_EN

Business Overview and Performance Corporate Governance Financial Statements Enclosure

1.1 Business Overview

Central Retail Corporation Public Company Limited (“the Company” or “Central Retail”) is the leading multi-format
and multi-category retailing platform in Thailand. Central Retail is also growing internationally, securing leadership
status in Italy, and becoming one of the leaders in Vietnam. Central Retail is a pioneer in omnichannel retailing
in Thailand, complementing its retail store network and merchandise offerings with leading positions among
store-based retailers in online traffic. The iconic “Central” brand, whose reputation for excellence and
a customer-centric approach to retailing dates back over 70 years in Thailand, unifies and stands behind its
portfolio of diverse retail banners, many with leading market positions across the most attractive retail categories.
Central Retail uses the “Central” (both in Thai and English) trademarks, service marks, and tradenames in business
operations under certain licensing agreements.

Central Retail believes we have helped to drive the evolution of consumer lifestyles and shopping habits in Thailand
and Vietnam by repeatedly introducing new retail formats to the customer, including department stores, specialty
stores, supermarkets, hypermarkets, convenience stores and retail plazas.

As of 31 December 2021, Central Retail operated its business under its key retail banners across multiple formats
in Thailand, Vietnam, and Italy as follow:

Thailand Vietnam Italy

2,051 120 9

Stores Stores Stores

Backed by over 70 years of customer-centric retail experience in Thailand and its established and growing leadership
position in Vietnam, and by leveraging the resources and prestige of its business in Italy, Central Retail believes it
is a well-positioned to grow into one of the most successful multi-format retailers in Southeast Asia and beyond.
Central Retail is also helping to guide the next phase in the evolution of consumer lifestyles through its leadership
in omnichannel retailing and continued innovation in store-based retailing formats.

34 Annual Report 2021 (Form 56-1 One-Report)