Page 49 - CRC_One Report 2021_EN

Business Overview and Performance Corporate Governance Financial Statements Enclosure

Central Retail has stores expansion plan for Big C / GO! Vietnam as a channel to accelerate the business growth
in Vietnam. Big C / GO! Vietnam consists of Big C / GO! hypermarkets as the key brand and is currently the largest
hypermarket operator in Vietnam in terms of market share. Moreover, Big C / GO! operates space rental business
to third parties and Central Retail’s retail brands such as Nguyen Kim and others. Central Retail believes that the
hypermarket model combined with the plaza can enhance the potential of its business growth in Vietnam. Also,
Central Retail has developed new concepts and store formats due to the changing tastes of consumers in Vietnam
who are now demanding for more classy and specialized shopping experiences according to their higher income.
To cater to such changes, Central Retail used the success of Big C / GO! Vietnam and Nguyen Kim to introduce
Central Retail’s new and creative specialty retail brands in the same way as Central Retail had responded to the
changes in consumer preferences in Thailand. Central Retail has opened go! model in the secondary provinces
of Vietnam, and has rebranded GO! to Tops market Vietnam in Vietnam’s major cities. In addition, Central Retail
has introduced new concepts and store formats. This includes a lifestyle store ‘LookKool,’ a DIY home appliance
store ‘Home Mart’ with the Shop-in-Shop model within the Big C / GO! hypermarket in Vietnam, a food court ‘GO!
Daily’ offering international food at reasonable prices, located in plaza Big C / GO! in Vietnam, and a children’s
playground ‘Kubo.’ Central Retail continues innovating new specialty retail brands as more and more customers
become interested in the specialty store, offering a wider range of products, and providing sales staff to give product
recommendation. Central Retail aims to open stores under all of the its retail brands throughout 55 provinces in
Vietnam. In addition, Central Retail has begun the rebrand of “Big C” to “GO!” since 2020 to re-image of the
hypermarket and shopping mall business in Vietnam, with plans to gradually rebrand the Big C brand to the GO
brand! in the following years. Finally, Central Retail has a plan for internal structure improvement, including work
procedures, for more operational efficiency.

In 2021, Central Retail opened 3 stores of GO! (including hypermarkets), namely Thai Nguyen, Ba Ria and
Thai Binh, along with other specialty stores. Additionally, Central Retail also changed the image of “Big C” brand
to “GO!”, which consists of 8 stores of shopping center and 7 stores of hypermarket and rebranding the medium
hypermarket in Ho Chi Minh City and Hanoi to Tops market to penetrate the urban supermarket market and attract
new customers.

Annual Report 2021 (Form 56-1 One-Report) 49