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PREFACE









                                                 ‘Competition and performance pressure whether we
                                                 like  it  or  not,  affect  our  lives.  Important  factors  such
                                                 as the quality of culture, modernization and education
                                                 act as a deposit for the future of the economy’s
                                                 competitiveness. Against this background the
                                                 constant and offensive ability to adapt to change is
                                                 aided and facilitated through life-long learning.


                                                 It is worth noting that the appraisal systems of business
                                                 schools similar to WBS place greater emphasis on
                                                 practical knowledge and the students ability to develop
                                                 their careers than larger universities where theoretical
                                                 and scientific research is the main factor influencing
                                                 institution prestige. I am convinced that WBS bears
                                                 the Wekerle name with the dignity, pride and respect
        Prof. Dr. Árpád Kovács –                 worthy of its eponym.
        Chairman of the Fiscal Council
        of Hungary
                                                 The institute with its European recognized degrees
                                                 and cutting-edge training programmes has proven
                                                 that is more than capable of tackling and answering
                                                 those educational challenges arising from todays
                                                 modern economy.’













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