Page 336 - The Design Thinking Playbook

#2.7 Strategic foresight
RÉSUMÉS Bill is the CEO and founder of Lead|X, a learning platform that con-
veys business knowledge in short lectures via social media. As an
entrepreneur and interim manager, he has managed various teams
and successfully completed 20 projects. At Stanford University, he
teaches Foresight & Technological Innovation. He has a PhD, has
registered various patents, and wrote the “Playbook for Strategic
Foresight and Innovation.”

WHY ARE YOU A If you want to look actively into the future in spite of all the uncer-
DESIGN THINKING tainties, the golden rule is to look for the changes actively.
EXPERT? Over the last 25 years, I have invented, designed, built, and
delivered various products. From this experience, I realized that SOURCES
design is elementary for the entire innovation process and that a
user-centric approach is vital for success.

YOUR MOST IMPORTANT Each change brings opportunities. Those who recognize the change
DESIGN THINKING TIP? early on can implement results, solutions, and ideas or at least cre-
ate the necessary acceptance for it. Seeing the world as constantly
changing allows us to get a better grasp of the future. If you aim
at the near future, you can shape it and thus attain a competitive
advantage.

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