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“Getting the right people in the right "I also was lucky I had a high school football coach that told me I needed
places was critical, but getting the right to play quarterback instead of a defensive back and receiver. I told
people in the right places working him I didn’t want to be quarterback. [Coach] Jim McCarthy told me,
together was the difference when we
started the company,” says Staubach. ‘The reason I want you to be quarterback is I’ve seen your arm playing
“It was an important part of what we baseball, and the other guys listen to you.’ I’m thinking, ‘So what?’
did. It became our culture.” But that changed my life." - Roger Staubach
The Leadership Council itself is a
practice the company still utilizes
today.
“That’s really important – the customer
comes first,” he said. “Our guys have
heard me say that a billion times. You
want to win the business. You want
to do it right, and then the rewards
follow.”
At the time, it was unique to
represent corporations that were
looking for a new facility, but the
Staubach Company was able to
successfully carve its niche in the
DFW market.
“We grew because our customers were And as client demand increased,
really driving us to make sure we could The Staubach Company was able
do the things they were asking us to to find a partner in JLL able to
do,” he said. “I always told everybody accommodate.
that we need to listen to our customers,
and we need to be sure our priorities “When we did the first Commercial
are our customers’ priorities. The Metals deal [during The Staubach
customers drove us to where we were as Company days], the only thing we
The Staubach Company and now they were able to do was their lease,” he
are driving us where we need to be as says. “JLL taught us how to do other
part of JLL.” things. Companies today are realizing
how important real estate is more than
Coming up on the 40th anniversary ever before. They really care more now
of when The Staubach Company about creating great places for their
first started, Staubach says the work employees.”
of his firm, the client successes, and
the accomplishments have exceeded The companies shared the same
his expectations. values – commitment to teamwork,
ethics, and excellence for all clients.
“Well, 40 years is a long time, and it’s JLL was a perfect fit, he says.
been beyond my dreams as far as how
fast we started to grow and where we “These last eight years also have
ended up. Really, the customer has shown that it has been more than
taken us over these 40 years,” said perfect,” Staubach said. “The thing I
Staubach. “Once the customer started am pleased about is it has worked for
asking for more services, we expanded JLL, and it definitely has made sure
our business. They wanted more The Staubach Company has lived up
geography, so we opened more offices.” to its responsibilities. We have to be
sure we can provide more services to our
As The Staubach Company grew, it customers, and we now have services all
formed partnerships and networks, around the world. It’s one company.”
nationally and internationally.
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