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276  BE SMART FROM THE START


                        Should You Invest for the Long Haul?

          If you do decide to concentrate, should you invest for the long haul or trade
          more frequently? The answer is that the holding period (long or short) is not
          the main issue. What’s critical is buying the right stock—the very best
          stock—at precisely the right time, then selling it whenever the market or
          your various sell rules tell you it’s time to sell. The time between your buy
          and your sell could be either short or long. Let your rules and the market
          decide which one it is. If you do this, some of your winners will be held for
          three months, some for six months, and a few for one, two, or three years or
          more. Most of your losers will be held for much shorter periods, normally
          between a few weeks and three months. No well-run portfolio should ever,
          ever have losses carried for six months or more. Keep your portfolio clean
          and in sync with the market. Remember, good gardeners always weed the
          flower patch and prune weak stems.

          Lessons for Buy-and-Hold Investors Who Don’t Use Charts
          I’ve marked up the weekly charts of WorldCom in 1999, Enron in 2001, and
          AIG, Citigroup, and General Motors in 2007. They show 10 to 15 specific
          signs that these investments should clearly have been sold at that time.

                     Why you must always use charts…see what happens next.

           WorldCom                                                  Price
           Weekly Chart
                               1  2  3  4    8      12               80
           14 reasons to sellreasons to selllsons t  5  9  13        70
           14
                                            7    10
                                                                     60
                                                                     50
                                      6
                                                  11                 40
                                                     Wedging up dging
                                                     along g g       34
                                                     along lowslowsg low
                                                                     30
                                                                     26
                                                Laggingg  g
                                             14                      22
                                                RS
                                                RS lineli
                                                                     19
                                               Huge red volumered volumed volug  e  16
                                               Huge
                                               and closes belowses bel  w  14
                                               10-week linekw
                                           7                         12
                                      4  6   9     12  13            10
                               1  2  3  5   8  10     3/2
                                                                    Volume
                                                                 80,000,000
                                                                 40,000,000  © 2009 Investor’s Business Daily, Inc.
                                                                 20,000,000
               Dec 1998  Mar 1999  Jun 1999  Sep 1999  Dec 1999  Mar 2000  Jun 2000
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