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352 INVESTING LIKE A PROFESSIONAL
In the middle is a feature that’s particularly valuable to the investor: a
half-dozen short stories about companies that reported earnings after the
close and how the market reacted in after-hours trading. This is a fast way to
make sure you didn’t miss anything after the market close.
Leaders & Success
“Leaders & Success” on page A3 is a unique feature that’s been in the paper
since we started. I always read “Wisdom to Live By”—the short two- or
three-line quotes from famous people at the top of the page.
Many people find inspiration on this page. It’s about people who have
been immensely successful: what they did and how they did it, what they
believed in and how they overcame the problems they faced along the way.
10 Secrets To Success
Another element on the page is called IBD’s “10 Secrets To Success.” A lot
of parents teach this to their kids by having them read these little short sto-
ries. The 10 secrets start with “How You Think Is Everything: Always Be
Positive. Think Success, Not Failure. Beware of a Negative Environment.”
The second is “Decide upon Your True Dreams and Goals: Write Down
Your Specific Goals and Develop a Plan to Reach Them.” The third is “Take
Action: Goals Are Nothing without Action. Don’t Be Afraid to Get Started.
Just Do It.” The fourth is “Never Stop Learning: Go Back to School or Read
Books. Get Training and Acquire Skills.” And so on, until you get to the last
one, which is “Be Honest and Dependable; Take Responsibility: Otherwise,
Nos. 1–9 Won’t Matter.”
Below the list, one of the 10 secrets is discussed in detail each day. Par-
ents find this is something their children don’t get in school, and they use it
to help them learn the basic principles of how to succeed in life.
Rounding out the “Leaders & Success” page are two profiles of out-
standing people, past and present, and how they succeeded.
Internet & Technology
The next page focuses on “Internet & Technology.” Some investors don’t
spend much time here. But if tech stocks are leading the market, you want
to read this section to be on top of the discussions. We have a bureau in Sil-
icon Valley staffed by experienced reporters who’ve been with us many
years. The page they put together is designed not only for investors but for
anyone in the tech industry—computer programmers, engineers, systems
people, and others.
We have a subscriber who works at a big outfit the government uses to
research how inventions might be applicable to defense efforts. One of the

