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352  INVESTING LIKE A PROFESSIONAL


            In the middle is a feature that’s particularly valuable to the investor: a
          half-dozen short stories about companies that reported earnings after the
          close and how the market reacted in after-hours trading. This is a fast way to
          make sure you didn’t miss anything after the market close.

          Leaders & Success
          “Leaders & Success” on page A3 is a unique feature that’s been in the paper
          since we started. I always read “Wisdom to Live By”—the short two- or
          three-line quotes from famous people at the top of the page.
            Many people find inspiration on this page. It’s about people who have
          been immensely successful: what they did and how they did it, what they
          believed in and how they overcame the problems they faced along the way.

          10 Secrets To Success
          Another element on the page is called IBD’s “10 Secrets To Success.” A lot
          of parents teach this to their kids by having them read these little short sto-
          ries. The 10 secrets start with “How You Think Is Everything: Always Be
          Positive. Think Success, Not Failure. Beware of a Negative Environment.”
          The second is “Decide upon Your True Dreams and Goals: Write Down
          Your Specific Goals and Develop a Plan to Reach Them.” The third is “Take
          Action: Goals Are Nothing without Action. Don’t Be Afraid to Get Started.
          Just Do It.” The fourth is “Never Stop Learning: Go Back to School or Read
          Books. Get Training and Acquire Skills.” And so on, until you get to the last
          one, which is “Be Honest and Dependable; Take Responsibility: Otherwise,
          Nos. 1–9 Won’t Matter.”
            Below the list, one of the 10 secrets is discussed in detail each day. Par-
          ents find this is something their children don’t get in school, and they use it
          to help them learn the basic principles of how to succeed in life.
             Rounding out the “Leaders & Success” page are two profiles of out-
          standing people, past and present, and how they succeeded.

          Internet & Technology
          The next page focuses on “Internet & Technology.” Some investors don’t
          spend much time here. But if tech stocks are leading the market, you want
          to read this section to be on top of the discussions. We have a bureau in Sil-
          icon Valley staffed by experienced reporters who’ve been with us many
          years. The page they put together is designed not only for investors but for
          anyone in the tech industry—computer programmers, engineers, systems
          people, and others.
            We have a subscriber who works at a big outfit the government uses to
          research how inventions might be applicable to defense efforts. One of the
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