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422 INVESTING LIKE A PROFESSIONAL
design. But we’ve taken the tool a few steps beyond the expected. We
engaged one of the country’s premier Web site design firms to help us cre-
ate a research tool that was robust enough for the sophisticated user and yet
intuitive enough for the novice investor.
MarketSmith gives users access to several proprietary ratings and rank-
ings such as Relative Strength Rank, Earning Per Share Rank, Sales-
Margins-Return on Equity (SMR) Rating, and the Composite Rating using
the same institutional quality data that William O’Neil + Company provides
to professional money managers through the WONDA platform.
We’ve integrated a checklist feature to help remind an investor how any
stock rates against important financial benchmarks.
MarketSmith has a visually intuitive stock and mutual fund database
screening module. Investors can search over 7,000 stocks and 9,000 mutual
funds to find those that meet specific fundamental and technical criteria.
MarketSmith users who belong to investment clubs or attend IBD Meet -
ups can share database screens and stock lists and blog about their own mar-
ket observations and experiences. IBD subscribers have exclusive access to
IBD content such as the IBD news stories and the IBD 100.
We’ve designed MarketSmith so it can run on a Mac or PC, and there’s even
a MarketSmith iPhone application for when you are away from your desk.

