Page 952 - How to Make Money in Stocks Trilogy

• AP P E N D I X B •

Chris Gessel

Chris Gessel is executive editor and chief strategy officer for Investor’s Business
Daily. He is keenly focused on content to help investors. I talked with Chris
about some of his approaches to investing. I also wanted to share with you a
sense of our “behind the scenes” work.

Amy: Chris, over the years what have you found are the most important
things for an investor to do in order to succeed?
Chris: Many investors want to make money in the market all the time.
They find it nearly impossible to step back from the market when it’s in
a downtrend. Yet, the worst time to be buying stocks is when the general
market is in a correction. If investors continue to buy stocks during a
downtrend and lose money, they eventually give up and walk away from
the market.
The secret is to stay engaged in every market, but especially while it is
correcting. Yet many people, even if they aren’t losing money, become
demoralized and pessimistic. I know the feeling, After weeks, months or

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