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of hotel websites indexed by Google is 168. The standard deviation result of 42,702 indicates the amount of variation inside the data. The
hotel websites attract an average of 75,286 visits each day. Some hotel websites get as few as 32 visitors per day, while the biggest daily
page view is 914,380. The standard deviation of 236,154 also indicates significant variation in the number of pageviews.

4.2 PEARSON MOMENT CORRELATION

H1: There is a positive correlation between website findability with number of Internal Link on a website

Table 4.3 Pearson Correlation on Global Traffic Rank with Internal Link

Tables 4.3 presents the findings of the relationship tests for the above hypothesis. The Pearson moment correlation test findings
indicate the connection of global traffic rank with internal link. Internal links are used to evaluate the reputation of a website. The results
indicate that there is a significant correlation among a hotel website's global traffic rank and internal link (r = -0.194, p = 0.026).

H2: There is a positive correlation between website findability with number of External Link on a website

Table 4.4 Pearson Correlation on Global Traffic Rank with External Link

The Pearson moment correlation test findings for the connection among global traffic rank with external link are shown in Tables
4.4. External links are also utilized to assess the reputation of a website. Because the global ranking employed in this study is based on
Alexa.com, it was vital to evaluate how far a site's reputation influences the rank it obtains from Alexa. The findings demonstrate that there
is a significant correlation among a hotel website's global traffic rank and an external link (r = -0.408, p = 0.001).

H3: There is a positive correlation between website findability with number of Google Indexed Page on a website

Table 4.5 Pearson Correlation on Global Traffic Rank with Google Indexed Page
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