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The outcomes of the relationship analyses of global traffic rank with Google indexed pages are shown in Tables 4.5. The findings
demonstrate that there is a significant correlation among a hotel website's global traffic rank with Google indexed pages (r = -0.443, p =
0.001).

H4: There is a positive correlation between website findability with number of Total Daily Page View on a website

Table 4.6 Pearson Correlation on Global Traffic Rank with Total Daily Page Views

The Pearson moment correlation test findings for the relationship among global traffic rank with total daily page views are shown
in Tables 4.6. The results show that there is a significant correlation of both a hotel website's global traffic rank with total daily page views
(r = -0.331, p = 0.001).

4.3 SUMMARY OF HYPOTHESIS
Table 7 presented that following hypothesis were conducted in this research, and all of them are supported, indicating that there
is a significant correlation between website findability based on Google Traffic Rank and the (a) number of external links; (b) number of
internal links; (c) number of Google Indexed Pages; and (d) total daily page views.

Hypothesis Testing
H1: There is a positive correlation between website findability Supported
with number of Internal Link on a website
H2: There is a positive correlation between website findability Supported
with number of External Link on a website
H3: There is a positive correlation between website findability Supported
with number of Google Indexed Page on a website
H4: There is a positive correlation between website findability Supported
with number of Total Daily Page View on a website

Table 4.7: Summary of Hypothesis

5.0 DISCUSSION AND CONCLUSION

5.1 DISCUSSION OF OBJECTIVE

Objective 1: To test the relationship between website findability and the number of Internal links on a hotel’s website.
The result has shown that the relationship between website findability and Internal link is have positive correlation and supported.
The result is similar to Onaifo and Rasmussen (2013), where it supports that more internal links for website reputation led to better ranking
on search engine optimization. According to Dover (2011), internal links are also important for SEO since they assist construct the
information hierarchy and distribute link (ranking value) throughout a website's pages. All pages of a website may be linked in a systematic
structure with effective website structure. This efficient linking is vital not just for user navigation, but also for search engines crawling and
indexing the websites.

Objective 2: To test the relationship between website findability and the number of External Link on a hotel’s website.
The findings in Chapter 3 support the second aim, which is that the correlation among website findability based on global traffic
rank and the amount of External Links on a hotel's website is significant. The study's reported similar with research from Onaifo and
Rasmussen (2013), who found a link among website findability based on global traffic rank and the amount of external links for website
reputation. According to Dover (2011), the number of visits to a website influences its ranking in search engines. Dover also mentions that
the more high-quality material a website provides, the more external sites would want to link to it. The significance of external linked pages
as a SERP ranking criteria has already been highlighted. A high-quality external link is one that comes from a high-quality website (with
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