Page 175 - MARSIUM'21 COMP OF PAPER

good strategy to engage with customers and followers of Instagram and Facebook. These findings may help marketers, future
researchers, and the company to design effective marketing mix strategies to increase the brand awareness and customer
satisfaction. Therefore, improving and upgrading the marketing mix strategies can promote the brand into the new market for
higher level of customer satisfaction. In addition, the number of customers can be increased when product quality strategy and
promotions can be implemented effectively to increase the brand awareness and customer satisfaction.

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