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Demographic Frequency Percentage (%)
Gender
Male 54 45.0
Female 66 55.0
Age
Below 20 years old 14 11.7
21-30 years old 60 50.0
31-40 years old 33 27.5
41-50 years old 12 10.0
51 years old and above 1 0.8
Education Level
SPM 28 23.3
STPM/ Diploma/ A- 34 28.3
Level
Bachelor Degree 43 35.8
Master/ MBA 11 9.2
PhD/ DBA 4 3.3
Monthly Income
Less than RM1000 28 23.3
RM1001 - RM2000 34 28.3
RM2001 – RM3000 33 27.5
RM3001 – RM4000 16 13.3
RM4001 and above 9 7.5

Table 4.1.1: Summary of Respondent’s Demographic

4.2 Scale Measurement

4.2.1 Normality Test

In this research, all the independent and dependent variables will be test using normality test based on the value of
Skewness and Kurtosis. According to George & Mallery, Hair et al. and Bryne (2010) argued that data is considered to be
normal if skewness is between ‐2 to +2 and kurtosis is between ‐7 to +7. The result of Normality test based Skewness and
Kurtosis of this research is shown in Table 4.2.1.

Variables N Valid Skewness Kurtosis
(Statistic)
Value Std. Value Std. Error
Error
Packaging 120 -0.532 0.221 0.587 0.438
Color

Packaging 120 -0.493 0.221 -0.754 0.438
Material
Packaging 120 -1.021 0.221 0.434 0.438
Graphics
Packaging Size 120 -1.131 0.221 1.270 0.438
and Shape
Customer’s 120 -0.893 0.221 -0.074 0.438
Purchase
Intention

Table 4.2.1: Result of Normality Test

Based on Table 4.2.1, all the independent and dependent variables in this study was considered as normally distributed.
This is because, the value of Skewness and Kurtosis for all variables are between -2 to +2 (skewness) and -7 to +7 (kurtosis).
The Skewness value for packaging color is -0.532 while the kurtosis value is 0.587 followed by packaging material skewness
value is -0.493 and kurtosis value is -0.754, packaging graphics skewness value is -1.021 while kurtosis value is 0.434,

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