Page 242 - MARSIUM'21 COMP OF PAPER

220 Geby Firstania Rolanda Rambe (2022)

Section Questions Number of Item
A Demographic Information 6 Items
B Brand Image Mystery 9 Items
Sensuality 10 Items
Intimacy 14 Items
C Purchase Intention 3 Items

Respondents are expected to score each item using the 5-point Likert Scale, as follows:

Statement Score
Strongly disagree 1
Disagree 2
Neither agree nor disagree 3
Agree 4
Strongly agree 5

3.3.1. Section A: Demographic Information

Section A is demographic information, which plays an important role in research. The purpose of demographic information is to gather
respondent’s biological data and background status. Demographic information aims to obtain information covering a person's characteristics,
such as educational level, age structure, socioeconomic status and ethnic background (Ranjit, 2011).

Table 1.0: Summary of Respondent’s Demographic Profile

Demographic Category

Age 18-25

26-30

31-35

36-40

BEducation School-leaver

College

Bachelor’s Degree

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