Page 244 - MARSIUM'21 COMP OF PAPER

222 Geby Firstania Rolanda Rambe (2022)

3.3.2. Section B: Brand Image

Mystery
This brand adds to the experience of my life

This brand adds to the quality of my life
This brand always has what I’m looking for

This brand awakens good memories for me

This brand captures a sense of my life
This brand comes to mind immediately when I want to purchase a fashion

This brand has changed my life for the better
This brand is a part of my life

Sensuality

The design of this brand’s packaging really appeals to me
The design of this brand’s ads is really well done

The packaging of this brand is a pleasing as the product
The smell of the store environment of this brand appeals to me

The textures of this brand are better than other brands

The website design of this brand is really well done
The well-ordered store environtmwnt appeals to me

This brand has a beautiful color scheme
(Cho, 2011)
This brand has incredible displays.
Intimacy
I am confident that my relationship with this brand brand will last a long time
I can rely on this brand
I feel comfortable when I wear this brand
I feel connected to this brand
I feel fortunate that I can buy this brand
I feel happy when I wear this brand
I feel satisfied with this brand
I have fun with this brand
I have solid support for this brand
I like looking at the products of this brand
I really enjoy wearing this brand
I see this brand brand is cool
I will always trust this brand
I will be disappointed if this brand was no longer available

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