Page 514 - MARSIUM'21 COMP OF PAPER

Isaac, S., & Michael, W. (1979). Handbook in Research and Evaluation. San Diego, CA,: Edits Publishers.

Jaafar, S. N., Lalp, E. P., & Mohamed, M. (2012). Consumers' Perceptions, Attitudes and Purchase Intention towards Private Label Food
Products in Malaysia. Asian Journal of Business and Management Sciences, 73-90.
James, C. (2021, June 30). Learn About Skewness. Retrieved from https://www.investopedia.com/terms/s/skewness.asp

Jayaraman , M., & Wong, C. H. (2008). Relationship between marketing mix strategy and consumer motive: an emprical study in major
tesco stores. Initar e-journal, 41-56.
Jeanne, H., & Jamie, T. (2015). Go mobile: Location-Based Marketing . Canada: John Wiley & Sons, Inc., Hoboken, New Jersey.

Jim , F. (2017, April 2). Multicollinearity in Regression ANalysis: Problems, Detection and Solutions. Retrieved from
https://statisticsbyjim.com/regression/multicollinearity-in-regression-analysis/
Jones, S. (2007). Exploring corporate strategy: Text & cases 8th edision. Prentice Hall.

Julianne, H. (2019, September 9). What are the differences between exploratory, descriptive, and explanatory studies ? Retrieved from
https://www.enotes.com/homework-help/what-are-the-differences-between-exploratory-1929814
Julianne, H. (2019, September 9). What are the differences between exploratory, descriptive, and explanatory studies? Retrieved from
https://www.enotes.com/homework-help/what-are-the-differences-between-exploratory-1929814
Kavitha, M. T., Latha, D. A., & S.Jamuna, M. (2012). Customers' Attitude towards General Insurance - A factor Analysis Approach.
Journal of Business and Management, 30-36.

Keller, K. L. (2013). Building strong brands in a modern marketing communication environment. Journal of Marketing Communications,
73-90.
Kerlinger, F. N. (19986). Foundations of behavioral research. New York: Holt, Rinehart and Winston.

Kevin, W. (2015). Marketing Mix and Purchasing Behavior for Community Products at Traditional Markets. Procedia - Scoal and
Behavioral Sciences.
Kietzmann, J. H., Kristopher, H., & McCarthy, l. P. (2011). Social media? Get serious! Understanding the functional building blocks of
social media. Business horizons, 241-251.
Kim, H. W., Sumeet, G., & Li, H. (2005). Different Effect of Perceived Price and RIsk on Purchase Intention for Potential and Repeat
Customers. Pacific Asia Conference on Information Systems (PACIS).

Komaladewi, R., & Indika, D. (2017). A Review of Consumer Purchase Decision on Low Cost Green Car. Review of Integrative Business
& Economics Research, 6 (2), 172-184.
Kotler , P., Armstrong, G., Wong, V., & Saunders, J. (2008). Principle of Marketing. Prentice Hall.

Kotler. (2000). Marketing Management 11th Edision. New Jersey: Prentice-Hall.
Kotler, A. &. (2011). Marketing: An Introduction, 10th Edition. Pearson.
Kotler, P. (2002). Marketing Management, Millenium Edition. Pearson Custom Publising.
Kotler, P., & Amstrong, G. (2006). Principle of marketing (11th Edision). New York: Pearson International.

Kotler, P., & Armstrong , G. (2014). Principle of Marketing: global edition. 15th ed. Pearson Education Limited.
Kotler, P., & Armstrong, G. (2010). Principle of Marketing. New Jersey: Pearson Prentice Hall.

Kotler, P., & Armstrong, G. (2010). Principle of Marketing. New Jersey: Pearson Prentice Hall.
Kotler, P., & Armstrong, G. (2011). Marketing: An Introduction, 10th Edition. Pearson.
Kotler, P., & Gertner, D. (2004). How can a place correct a negative image? Place Branding Public , 50-57.
Kotler, P., & Gertner, D. (2012). Principle of Marketing. 14th Edition, Pearson Education Inc, Prentice Hall.

Kotler, P., & Keller, K. (2016). Marketing Management. 15ed. New Jersey: Pearson Prentice Hall.
Kotler, P., Armstrong, G., Wong, V., & Saunders, J. (2008). Principle of Marketing. Prentice Hall.

493