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            Laura Elvinda, S. E. (2018). The Effect of Marketing Mix Satisfaction on Purchase intentions of GM Brand Helm on Students of State
                   University of Padang. Advances in Economics, Business and Management Research.

            Laura, E., Susi, E., & Dina, P. (2018). The Effect of Marketing Mix Satisfaction on Purchase intentions of GM Brand Helm on Students of
                   State University of Padang. Advances in Economics, Business and Management Research.
            Laura, L., Frederick , L., & Nimon, K. (2012). Interpreting Multiple Linear Regression: A Guidebook of Variable Importance. Practical
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            Lew, S., & Sulaiman, Z. (2014). COnsumer Purchase Intention toward Product Made in Malaysia vs. Made in China: A Conceptual Paper.
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            Liberto, D. (2020, November 14). Small and Mid-size ENterprise (SME). Retrieved from
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            Marketing Mix: The 4Ps of Marketing For Business. (2021). Retrieved from https://toggl.com/track/marketing-mix-4ps/
            Martin, L. (2019, September 18). Marketing Mix: Place in Four P's. Retrieved from
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            Martin, L. (2019, September 18). Marketing Mix: Promotion in Four P's. Retrieved from
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            Mat Nawi, F. A., A.Tambi, A. M., Samat, M. F., & Wan Mustapha, W. (2020). A Review on The Internal Consistency of Scale: The
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            Mayer, I. (2015). Quantitative Research With A Focus On Qualitative Data Analysis.  International Journal of Sales, Retailing and
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            Mbaye Fall Diallo, J. R. (2017). How previous positive experiences with store brands affect purchase intention in emerging countries.
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            Mbaye, F. D., & Jose, R. (2017). How previous positive experiences with store brands affect purchase intention in emerging countries.
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            McLeod, D. S. (2019). What is Kurtosis. Retrieved from https://www.simplypsychology.org/kurtosis.html
            Meera, S. (2012). Marketing Mix of 4P's for Competitive Advantage. Journal of Business and Management, 40-45.

            Michael, T. B., & Frederick, L. O. (2011). Exploratory regression analysis: A tool for selecting models and determining predictor
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            Michael, P. (2017). The Impact of Social Media on Consumer Buying Intention. Journal of International Business Research and
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            Mirabi, D. V., Akbariyeh, H., & Tahmasebifard, H. (2015). A Study of Factors Affecting on Customers Purchase Intention. Journal of
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            Mirabi, V., Akbariyeh, H., & Tahmasebifard, H. (2015). A Study of Factors Affecting on Customers Purchase Intention. Journal of
                   Multidisciplinary Engineering Science and Technology.
            Mohammed. (2016). Mohammed T. Nuseir & Hilda Madanat. International Journal of Marketing Studies.

            Mohd Zulkifli Muhammad, A. K. (2010). Small and Medium Enterprise (SMEs) Competing in the Globa Business Environment: A Case
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