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701 Nurul Hafiza (2022)

“If dapat tukar, nak simple tapi masih dalam tema zoo, takde specific preference, semua okay” (R8, 2022)

(b) Textured and Unique

25% of the interviewers which is R1 and R2 where they stated that they preferred a design with a picture of an animal on the top
of the card and they may choose what kind of animal they like, and R1 also stated that she preferred a personalized name on her card
to feel that the card is hers, not anyone else’s. One of the respondents’ samples is;

“Solid colour with animals pattern printing such as tiger, giraffe, tenggiling, any birds, monyet, panda” (R2, 2021)

(c) Different Colours for Each Level of Membership

12.5% of the interviewers which is R7, he preferred a card that can differentiate his card with other’s cards such as Regular –
White, Resident – Silver and Premium – Gold or Black. Not only it can differentiate the card, but the benefits as well. One of the
respondents’ samples is;

“I prefer a card that is more lively and I want the card has different colour based on the levels” (R7, 2022)

4.3 THE BEST PRICE STRATEGY

4.3.1 THE SATISFACTION TOWARDS THE CURRENT PRICE

62.5% of the interviewers which is R1, R3, R4, R5 and R8 were satisfied with the current price of the membership card because of the
unlimited entry and quite affordable. Meanwhile, 37.5% of the interviewers which is R2, R6 and R7 were not satisfied because the price
offer is not worth the benefits offer. One of the respondents’ samples that were satisfied;

“yes! totally affordable!” (R3, 2021)

One of the respondents’ samples that were not satisfied;

“tak berpuas hati sangat sebab harga discount tu tidak berapa banyak” (R6, 2022)

4.3.2 THE PREFERRED PRICE ON ZOOKU MEMBERSHIP CARD

(a) Offering Joining Benefits

Based on the data analysis, 37.5% of the interviewers which is R2, R6 and R7 stated that Zoo Negara may raise their discount price
from 25% to 30% for entrance fee parents discount to encourage people to come as a group, not only as parents especially for adults.
Also, R7 suggested that the first-time member who signed up the program may receive 50% off of entrance fee with other benefits
such as F&B, 50% off discount parking, special member Appreciation Day and might as well to give 10% discount to the foreigners
to join the membership program. One of the respondents’ samples is;

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