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5.0 DISCUSSION AND CONCLUSION
5.1 THEMATIC MAP

Figure 1: Thematic Map

5.2 TYPES OF MEMBERSHIP CARD

After analyzing the data using the Thematic Map, the data of types of membership card was presented. The responds from the
respondents were divided into three (3) types of membership cards which are Tiering Membership Card, Paid Membership Card and Point-
Based Membership Card. TADA blog shared by Nida Amalia that there are many of membership card comes with different strategies based
on their types in which eight (8) respondents responded according to the strategies given.
The respondents described Tiering Membership Card as the higher the level they go, the more benefits they gain. Meanwhile, the
respondents that preferred Paid Membership Card are the customers who willing to pay more to receive exclusive benefits. Other than that,
the other respondents stated they preferred Point-Based Membership Card because this type of membership card is very commonly used at
almost retail because this type of membership will accumulate all the points and the customers have a right to collect their rewards.

5.3 THE PREFERRED ELEMENTS

According to GlueUp article, they found five preferred elements that many people prefer to have on their membership card.
Membership cards are the best way to create engagement between the organization and the customers whether the current one or the new
one. However, based on the information in the thematic map, eight (8) respondents have chosen three out of five elements as their preference.
The preference of elements that the respondents have chosen were based on the types of membership card they chose before. The results
showed that all respondents have their own preference where they chose Simple and Clean element, Textured and Unique element and
Different Colours of Cards. The simple and clean element shows a simplicity element where the cards shall not look too grand or overboard.

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