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limited countries. In the past, the goods or items exported by Nepal was very limited
such as foodstuffs like rice, flow, sugar, lentils, woollen products, musk, hides, etc.
but now according to the policy of diversification of trade, Nepal has increased the
products to export like ready-made garments, leather products, curio arts, silverware,
tea, handicrafts materials and more. It has extended the trade relations with many
countries too.

Trade Promotion and Marketing

To increase the sales and develop the trade relationships, the country should start
various strategies in trade promotion and marketing. There is lack of trade promotion
in Nepal from the government level. It is very essential to identify the market demand,
good and reliable market and then regular supply of products take the market very
easily. In the same time quality also should be maintained, it is the most essential
thing. Nevertheless, the attempt of the government to promote trade through adoption
of liberal trade policy may help a lot in this regard.

There are many things to do for promotion and to diversify the trade apart from its
production. For that, the following work should be followed:

The production of quality goods must be focused.
The traditionally produced goods like art crafts must be prioritized

The workers or human resources must be trained well so that they can produce
goods of better quality after becoming more skillful.

Exploring new markets and producing the goods according to the demand of
international market
Formulating and implementing easy tax policy and strategy for trade promotion
and marketing
Initiating for the privileges to be obtained by landlocked country

Pay attention on the border management by the government.
Providing quality education and trainings to the laborers

The Trade Policy of Nepal

The foreign trade of Nepal was limited to India and Tibet only till 1960s. To extend
it, then government started deep discussion and finally adopted 'trade diversification
and import substitution policy’, since 1965. Still no noticeable change could be seen.
So the Nepal government introduced and adopted new policy called 'liberal trade
policy' in 1992 AD to diversify trade. The main objectives of the policy were:

To promote internal and external trade
Support economic liberalization
Encourage the private sector participation.

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