Page 197 - The John Adair Handbook of Management and Leadership

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Adair’s six 1 Be clear
2 Be prepared
principles
3 Be simple
of effective 4 Be vivid

speaking 5 Be natural

6 Be concise

Preparation is helped by asking the Who? What? How? When?
Where? Why? of the speaking occasion to focus on the audience,
the place, the time, the reasons giving rise to the occasion, the
information that needs to be covered and how best to put it across.

Presentation skills

There are six clusters which form the main elements of good,
effective presentation skills.

1 Profile the occasion, audience and location
You should ask yourself these questions:
• The occasion

– what kind is it?
– what are the aims of it?
– what time is allowed?
– what else is happening?

• The audience
– do they know anything about you?
– do you know its size?

Chapter 8: Communication and presentation 187