Page 231 - The John Adair Handbook of Management and Leadership
P. 231
CikguOnline
CikguOnline
Effective writing has three elements:
1 Structure
2 Layout
3 Style
and also needs the six key principles of:
1 Clarity
2 Planning
3 Preparation
4 Simplicity
5 Vividness
6 Naturalness
7 Conciseness.
ii) Thoughts worth thinking
‘Speak properly, and in as few words as you can,
but always plainly; for the end of speech is not
ostentation, but to be understood.’ William Penn
‘Communication is the art of being
UNDERSTOOD.’
Peter Ustinov
Chapter 9: Personal reminders and thoughts worth thinking 221
