Page 47 - The John Adair Handbook of Management and Leadership

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Planning answers the question: ‘How are we going to achieve’ a particular
task, meet a goal or reach an objective? How leads to who, what and when?
You can then set out your:

3 Strategy for achieving –

a) short-term goals/objectives – the one year:

b) medium-term goals/objectives – the five years:

c) the long, long term goals/objectives:

In the context of goals/objectives and strategy, there are a variety
of different words/expressions used, as we have already demonstrated
with the use of the words, goals and objectives. The ten key
words in this area and what they suggest are:

1 Goal: the selected result to be achieved only with effort
2 Objective: tangible, attainable end toward which effort is
expended
3 Purpose: the desired result or movement toward it

4 Aim: the target aimed at
5 End: the intended effects of actions (as opposed to means)

6 Object: the same as end, but also conveys wish and motive

Chapter 2: Setting and achieving goals and objectives 37