Page 163 - ANUAL REPORT MOH 2017

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Sweat Wednesday Activity every Wednesday 4.30 pm

Source: Population Wellbeing Section, Health Education Division, MoH

6. Anti Smoking Campaign
a. Media Campaign
The main purpose of the Anti Smoking Media Campaign is to educate the target groups on the following
aspects:
• Effect of passive smoking on health
• The rights of cigarette smoke victims (passive smokers)
• Say ‘no’ to cigarettes
• Do not start smoking
• Smokers intention to quit smoking

This anti smoking media campaign was promoted through several major media channels with the
specific messages:
• 60 slots on television
• 4 slots on the radio
• 1 article writing in magazines
• 1 television interview session

b. Quit Smoking Campaign During Ramadan
The campaign was held during the month of Ramadan to invite the Muslim community to quit smoking.
Campaign was held at places of interest such as the bazaar Ramadan, shopping malls, mosques
and suraus in all states. Various activities were conducted such as media talks, talk shows on TV and
radio, road shows, seminars, exhibitions, health education materials distributions, Friday sermon and
various other interventions.

c. Quit Smoking Infoline
Infoline is a advisory services and tips for quitting smoking through telephone. In addition, this line
distributes information related to Quit Smoking Clinic throughout Malaysia. About 67 per cent of the
callers have taken positive steps to quit smoking.

162 ANNUAL REPORT 2017 MINISTRY OF HEALTH MALAYSIA