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In 2017, there were 83 educational materials and product labels related to infant foods and related
products vetted by the committee. Out of these, 69 (83.1 per cent) materials were given approval codes
(Figure 67).
Figure 67
Vetting Trends of Educational Materials and Product Labels Related to
Breastmilk Substitutes and Complementary Foods (2003 to 2017)
Source: Annual Report of Code of Ethics for Marketing of Infant Food and Related Products’ Materials Vetting, 2017
NUTRITIOUS SCHOOL MEAL PROGRAMME (HiTS)
Nutritious School Meal Programme (HiTS) is a package of nutritious meals consisting of carbohydrate
and protein sources, vegetables and fruits. It fulfills the calorie and nutrients requirement of the pupils
during meal time at school. The healthy menus are developed by nutritionist for one-month cycle. The
objectives of the programme are to ensure pupils get nutritious meals according to their needs, improve
their knowledge and healthy eating habit, and also to provide an environment that supports healthy
eating habit among the pupils.
In 2017, 38 schools in Selangor, Kuala Lumpur, Putrajaya, Negeri Sembilan, Johor and Sabah have
voluntarily implemented HiTS Programme. Besides that, promotional activities for this programme
were carried out such as the creation of HiTS logo, info graphics and production of animation video for
HiTS Programme. On top of that, Nutrition Division and Health Education Division had collaborated
in the production of video on HiTS Programme Implementation at SJK (C) Chin Kwang Wahyu, Muar,
Johor. All these promotional materials have been disseminated through social media. CDs pertaining
to these materials have been distributed to all State Health Departments and Ministry of Education
Malaysia. These materials can be accessed in facebook: Ministry of Health Malaysia and Nutrition
Division, Ministry of Health Malaysia (Image 27).
MINISTRY OF HEALTH MALAYSIA ANNUAL REPORT 2017 179

