Page 442 - ANUAL REPORT MOH 2017

• AD PURCHASE ON AL HIJRAH TV STATION
The interview programme on Assalamualaikum slot was conducted for three (3) times with Al Hijrah TV
Station (Image 12) and followed by 200 spots at AlHijrah TV Shows to promote campaign on Bersih,
Selamat dan Sihat (BeSS) Recognition. In addition, 90 spots of campaign Perhati dan Pilih during the
month of Ramadan were delivered through IKIM Radio Advertisement.

Image 12
Interview Programme

Source: Food Safety and Quality Programme, MoH
• FOOD SAFETY INFOGRAPHIC
Infographic is known as interactive promotional materials produced to attract the interest of consumers
on food safety information in swift approach by digital world development which growing rapidly through
social media. A total of 30 sets of infographic materials including food safety tips and prevention of food
poisoning produced in 2017 and have been posted on Facebook FSQP (Image 13). This info had been
reached about 1,020,323 of Facebook users.

Image 13
Food Safety Infographic

Source: Food Safety and Quality Programme, MoH

MINISTRY OF HEALTH MALAYSIA ANNUAL REPORT 2017 441