Page 481 - ANUAL REPORT MOH 2017

Table 8
Achievement of the Official Social Media Sites of MoH

No Type of Material Target Achievement
1. Press Statements 24 30
2. Paper Cuttings 720 750
3. E-banners 24 30
4. Videos 48 50
5. Photos 1,920 2,000
6. Infographics 24 36
7. Online News 36 50
8. Health Info 180 200
9. Hebahan 60 60

Source : Strategic Communications Section, UKK

Strategic Communications Section has monitored the target audience in the MoH social media sites
by categories such as Table 9:

Table 9
Achievement of the target audience in Official Social Media Sites of MoH
No Social Media Sites Target Achievement
1. Facebook 800,000 Likes 850,000 Likes
2. Twitter 5,000 Followers 22,000 Followers
3. Instagram 5,000 Followers 80,000 Followers

Source : Strategic Communications Section, UKK

YBhg. Datuk Dr. Noor Hisham Abdullah, Director General of Health attended the Seminar for Social
Media Health Engagement. Also present were Puan Sherene Azli, CEO of Malaysia Healthcare Travel
Council (MHTC) and Puan Yamuna Perimalu, Head of Corporate Communication Unit. This seminar
was held as a platform to share views regarding the usage of social media in handling health crisis
and also research cases on how MoH managed the previous cases such as vape, flood in Kelantan
and fire accident in Sultanah Aminah Hospital. Social media plays a vital role delivering current health
information to the public and this will gain their trust on how MoH handles a particular health issue.

480 ANNUAL REPORT 2017 MINISTRY OF HEALTH MALAYSIA